20 ways you can use MCA Offline MarketingTheMCAeShop
Offline is by far the most powerful form of marketing when you want to market strictly the benefits and services, especially if you’re looking to work within your own community. Many of us live in towns of more than 100,000 people. That is more than enough people that have probably never heard of MCA. One of the best ways to market offline is by strategically surveying the area that you look to reach. We do not just want to randomly give flyers out to 20 houses in one neighborhood and then skip to the next. We need to create a target location.
The main things you will need are flyers, business cards, brochures, door hangers, banners or yard signs. T-shirts and other promotional items are also a possibility but that’s for later on down the road.
Of course you can always begin by telling your friends and family about the service. But personally I never try to sell anyone close to me at first and wait until they see what’s really going on. Eventually they will ask you what you’re doing.
Depending on where you are marketing you will want to use different designs: There are some examples below or you can check them out.
There are different strategies we’ll go over but we’ll start with the basic ones and progress from there.
- How do we do this? One of the easiest ways to start is by choosing a neighborhood to pass out at least 5000 flyers. (Apartment complexes are perfect) Why 5000? Statistics prove that the average conversion rate for flyers is about 2% so for example: 5000 x .02= 100 So 100 x 80=$3500 Now of course this is not guaranteed, but the potential is there. It all depends on the content of the flyer and where it’s being placed. The reason we want to choose a neighborhood and not placing these on cars is because the house will stay in the same place and so will the people that live there. So if we pass out flyers 1 week and then come back 3 weeks later those same people will see another one of our flyers. (keep in mind you do not have to pass out the 5000 flyers all at once. Start 1 week and go back to the same houses again with the same flyers, if need be) Statistics also prove that people need to see your ad at least 3 times before they even remember what you’ve shown them. There are many opinions about this but multiple exposure is the best for offline marketing. Also when passing out flyers to houses DO NOT OPEN ANYONE’S MAILBOX!!! ( This is a federal offense) If they have a newspaper slot put it there or you will have to walk up to the door and place it in the crack of the door or wherever you see fit.
- When you start handing out flyers make sure to track your performance. Make a note of how many flyers you have passed out in each area and the date you handed them out. Gi back a few weeks later and distribute more. Track how many sales have come from that area. If you do more than one round of flyers with a different design track which design converts better. And now you can rule out the ones that are not as beneficial.
- Once you begin to see results handing out flyers close by you can move out further (or you can do this to start, whatever you’re comfortable with) A good strategy to follow is finding auto shops, car dealerships and anything car related where you can speak with a manager or owner. This is where yard signs come into play. Watch the video below to see my offline flyer and yard sign strategy.
So for instance if you’re promoting the roadside service: places near auto related shops or stores, dealerships, DMV and at times neighborhoods may be good. If you’re promoting Healthcare services you want to target neighborhoods, clinics (dental, vision, etc) well fare office, library, church, stores like CVS, Walgreens, Rite Aid etc. (ask manager if you can place flyers here) These are places people already needing these service will go.
This will come with some trial and error but once you start building momentum with it, it will gain a life of it’s own.
The next form of marketing you can try would be after you’ve began to receive a ROI (Return on Investment) from the previous strategies. This is because it requires a larger investment to get started. But much more effective. These will be using brochures and door hangers. These are great because door hangers can be easily placed on door knobs and brochures are great to outline more information and look much more professional. Brochures are perfect for clinics that have waiting rooms, dealerships, libraries, restaurants, bars, dmvs and anywhere people may be waiting for something and have time to look at the information.
The final strategies can be altered and tailored to your liking. These are things that I have done and also researched to have success
- Attending local community events and handing out business cards.
- Placing posters in the windows or doors of small businesses or organizations (especially if you know the owners personally) such as: Thrift stores, churches, boutiques, barber shops, local restaurants, salons, gas stations, ANYWHERE YOU CAN PIN YOUR INFO FREE like post boards with other marketing material.
- If you want to invest you can also get small ads in local newspapers, magazines etc.
- Local radio
- Local Farmers markets/Flea Markets (you may even be able to rent a small kiosk for a low rate)
- Pop Up Shops with related businesses
- Start your own car wash with friends as a fundraiser and market the services!!
There are many other ways you can get creative with offline strategies. Find something that works..stick with it, master it and move on to the next.
1. DMV (MVA in some states) – Great place to get drivers who need benefits. Things to remember or mention are the towing services, locksmiths and lawyer benefits for moving violations.
2. Grocery Stores – Hang them in the windows with tape, or on boards! Easy way to be seen and get people interested
3. Library – A lot of people without internet go here go look for jobs. Clean up on some referrals.
4. The Club – Why not? Business cards are a great tool to utilize here and most people may need the services in the morning if they are intoxicated and driving…
5. ATM machines – Leave Flyers near the machine or where people fill out deposit slips
6. Food Courts – Most people eat lunch around noon time. Some may be willing to spend a few minutes and talk to you on how to make more money.
7. Trains – Leave flyers and business cards in train seats
8. Bus stations – Who knows who you can refer in a greyhound station.
9. Car Repair Stores – AutoZone, Meineke, Advanced Auto. Anywhere that sells anything related to cars is always a good look. Ask the manager first if it’s OK and pitch to him as well!
10. Unemployment office – Easy sales here guys. Self-explanatory
11. Food Stamp Office – yet another simple solution. Not everyone enjoys food stamps and most people are open to new ideas of making money.
12. Concerts – This is where most younger crowds end up, who are more likely to take a chance at an opportunity like MCA (make sure they are 18 or older)
13. Unemployment Office – For the second time because it’s just that good!
14. Movies Parking Lot – For some reason or another, people tend to be more focused after seeing a movie, and will be more likely to pick this up or look into your flyer after an hour and a half in a dark room.
15. Cars in the mall – Great time to throw on some flyers to stick in people’s window. It will likely relate to vehicles and you never know, someone may call you back faster than you think.
16. College Campuses – Awesome place for students to pick up on easy money.
17. Local Bars – May need to ask the manager but if not, simply passing around should suffice
18. Car Wash – While people are waiting, or again reach out to the manager and make them an affiliate!
19. Airports – Great place for people to sit down and do nothing for a few hours. What better than have them review your flyer and become interested?
20 – Family Gatherings – To one up your cousin who sells hats out of his trunk for a living, pass him a business card to make yourself look that much more successful to the family